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2 × ₦9,200
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1 × ₦2,600
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1 × ₦1,800
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1 × ₦1,250
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1 × ₦12,500
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1 × ₦2,100
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1 × ₦1,000
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1 × ₦6,000
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1 × ₦2,200
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1 × ₦5,100
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1 × ₦4,000
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1 × ₦2,200
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2 × ₦3,000
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1 × ₦1,850
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1 × ₦3,100
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1 × ₦2,610
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1 × ₦2,600
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1 × ₦7,100
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1 × ₦5,800
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1 × ₦700
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1 × ₦5,800
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1 × ₦7,800
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1 × ₦9,500
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1 × ₦2,000
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1 × ₦8,000
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1 × ₦1,530
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1 × ₦1,200
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1 × ₦1,350
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1 × ₦5,300
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1 × ₦300
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1 × ₦2,900
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1 × ₦3,500
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1 × ₦7,000
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1 × ₦6,500
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Good to Great
₦6,500
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies, including Coca-Cola, Intel, General Electric, and Merck
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