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1 × ₦3,400
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2 × ₦9,200
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1 × ₦2,550
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1 × ₦1,000
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1 × ₦4,000
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1 × ₦6,700
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1 × ₦1,000
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2 × ₦7,530
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1 × ₦5,600
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1 × ₦4,000
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1 × ₦9,500
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1 × ₦1,500
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1 × ₦5,400
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1 × ₦3,200
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3 × ₦5,300
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1 × ₦1,000
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1 × ₦2,400
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1 × ₦750
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1 × ₦2,000
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1 × ₦8,500
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1 × ₦3,650
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1 × ₦1,500
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1 × ₦2,550
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1 × ₦2,500
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1 × ₦9,500
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1 × ₦3,900
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1 × ₦1,000
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1 × ₦4,900
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1 × ₦5,800
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1 × ₦1,500
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1 × ₦2,900
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1 × ₦4,000
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1 × ₦1,300
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1 × ₦8,800
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1 × ₦2,600
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1 × ₦2,800
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1 × ₦5,930
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1 × ₦3,720
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1 × ₦2,120
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1 × ₦2,700
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1 × ₦1,850
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1 × ₦4,000
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1 × ₦2,600
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1 × ₦6,700
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1 × ₦1,300
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1 × ₦1,700
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1 × ₦6,500
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1 × ₦2,000
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1 × ₦1,540
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1 × ₦1,000
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1 × ₦3,500
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1 × ₦7,400
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1 × ₦5,600
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1 × ₦1,700
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1 × ₦5,600
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1 × ₦1,500
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1 × ₦1,800
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1 × ₦3,200
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Good to Great
₦6,500
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies, including Coca-Cola, Intel, General Electric, and Merck
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