Crunch Point

3,120 2,600

“In business and in life, things seldom go exactly as planned. You’ve probably figured out how to navigate around the little bumps, but what about full-blown crises, the kind with the potential to derail a company or send your personal life spinning out of control?

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* Take control of the situation

* Stay calm and rational — even in a crisis

* Communicate clearly, constantly, and authoritatively with the key people around you — the skill that can make all the difference between failure and success

* Identify and remove all obstacles to resolving the problem

* Deal with problems more effectively by handling them systematically instead of randomly or emotionally, as most people do

* Develop unshakeable courage and super-high self-confidence

* Generate cash flow when the crisis is financial in nature

* Never lose focus on your customers, no matter how dire the situation may seem

* Cut your losses, when necessary, and save time and money in the long run

Each chapter offers a selection of problem-solving strategies, complete with powerful action steps you can take regardless of the nature or size of the problem.

It’s inevitable: At some point, the you-know-what is sure to hit the fan. Dealing with a crisis may never be easy or pleasant, but with the universal problem-solving techniques presented in Crunch Point, you’ll have the confidence and skills to rise above whatever comes your way — and you’ll be the one everyone calls “”great under pressure.”


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