• Alchemy

    Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

    We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.

    But we aren’t, and we don’t.

    In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.

  • Subscribed

    In any case, how would you transform clients into endorsers? As the CEO of the world’s biggest membership in the board stage, Tien Tzuo has helped several organizations progress from depending on individual deals to building client-driven, repeating income organizations. His center message in Subscribed is straightforward: Ready or not, energized or unnerved, you have to adjust to the Subscription Economy – or hazard being deserted.

  • Originals

    With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation?s most compelling and provocative thought leaders.

  • The challenger sale

    What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

  • 100 Things Millionaires Do

    100 THINGS MILLIONAIRES DO distills all the wisdom and knowledge of a lifetime of starting and selling businesses and coaching hundreds of wealthy leaders into 100 short chapters of advice on building and retaining sustainable wealth.

  • The spider network

    In 2006, an oddball group of bankers, traders and brokers from some of the world?s largest financial institutions made a startling realization: Libor?the London interbank offered rate, which determines the interest rates on trillions in loans worldwide?was set daily by a small group of easily manipulated functionaries, and that they could reap huge profits by nudging it to suit their trading portfolios.

  • The speed of trust

    Stephen M.R. Covey shows how trust?and the speed at which it is established with clients and, employees?is essential to a successful organization.

    With nearly 750,000 copies in print, this instant classic shows that establishing trust is ?the one thing that changes everything? (Marcus Buckingham, coauthor of Now, Discover Your Strengths) in both business and life.

  • 8 WAYS TO GET HEARD MESSENGERS

    When we talk to others, we assume that they are carefully weighing our words and arguments. But these are far from being the only factors that hold sway.

    In this groundbreaking new book, bestselling behavioural scientists Stephen Martin and Joseph Marks explore the eight powerful human traits that help determine whether what we have to say gets heard or lands on deaf ears. They show how seemingly irrelevant details about our demeanour influence others’ responses. They explain how trust is won, even when it may not be deserved. They show how the most trivial of signals – like the shape of our face, the shoes we wear or the car we drive – can influence how people respond to us.

  • 21 LETTERS ON LIFE AND ITS CHALLENGES

    Charles Handy is one of the giants of contemporary thought. His books on management – including Understanding Organizations and Gods of Management – have changed the way we view business. His work on broader issues and trends – such as Beyond Certainty and The Second Curve – has changed the way we view society.

    In his new book, Handy builds on a life’s work to glimpse into the future and see what challenges and opportunities the next generation faces. How will people cope with change in a world where the old certainties no longer apply? What goals will and should they set themselves?

  • FUTURE PROOF YOUR BUSINESS

    Future Proof Your Business: Penguin Expert Series will arm you with the practical skills you need to adapt your organisation so that is fine-tuned for our age of high-frequency change. You will learn to collect and analyse data to recognize the early indications of change in your industry and how to convert that foresight into rapid action. How can you build agility into your organisation and ensure it’s ready it for change? What are the tools needed for predicting future trends in your industry? How can you act with speed ahead of your competitors?

  • Six thinking hats

    YOUR SUCCESS IN BUSINESS DEPENDS ON HOW WELL YOU THINK Six Thinking Hats can help you think better-with its practical and uniquely positive approach to making decisions and exploring new ideas. It is an approach that thousands of business managers, educators, and government leaders around the world have already adopted with great success.

  • Burn Out

    Burnout. Many women in America have experienced it. What’s expected of women and what it’s really like to be a woman in today’s world are two very different things—and women exhaust themselves trying to close the gap between them. How can you “love your body” when every magazine cover has ten diet tips for becoming “your best self”?

  • Barbarians At The Gateby Bryan Burrough

    Those opposed to Johnson’s bid for the company, Henry Kravis and his cousin George R. Roberts, were among the pioneers of the leveraged buyout (LBO). Kravis was the first person Johnson had talked to about doing the LBO and felt betrayed after learning that Johnson wanted to do the deal with another firm, American Express’s former Shearson Lehman Hutton division. Ted Forstmann and his Forstmann Little buyout firm also played a prominent role.
    After Kravis and Johnson are unable to reconcile their differences, a bidding war took place which Johnson would eventually lose. The unfortunate side effect of the augmented buyout price to the shareholders was the creation of a worrying level of debt for the company.

    The title of the book comes from a statement by Forstmann, in which he called Kravis’ money “phoney junk bond crap” and declares him and his cousin as “real people with real money,” also stating that to stop raiders like Kravis: “We need to push the barbarians back from the city gates.”

  • LEAN IN

    In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can.

  • Surrounded by Psychopaths

    Charming, charismatic, and delightful or manipulative, self-serving, and cunning? Psychopaths are both and that’s exactly what makes them dangerous. Bestselling author of the international phenomenon Surrounded by Idiots, Thomas Erikson reveals how to identify the psychopaths in your life and combat their efforts to control and manipulate.

    Using the same simple four-color system of behavior classification that made Surrounded by Idiots so popular, Surrounded by Psychopaths teaches readers how to deal with psychopaths in their lives by becoming aware of their own behavior and their weaknesses. Vivid example stories illustrate ways that psychopaths can take advantage of various behavior types, helping readers identify their own weaknesses and be proactive about protecting themselves. Erikson outlines some of the most common forms of manipulation used by psychopaths―and others―to influence those around them. Since manipulation can often be a feature of ordinary, non-psychopathic relationships, the book also includes practical methods and techniques to help readers confront controlling people and rehabilitate negative relationships into mutually respectful ones.

  • THE GREATS ON LEADERSHIP

    You don’t need a big title or a business degree in order to lead with impact. What you need is practical wisdom: the insight, judgment, and strength of character that all great leaders have, but that most business schools and corporate workshops don’t teach. The Greats on Leadership gets you there.

    Jocelyn Davis takes you on an in-depth tour of the best leadership ideas of the past 25 centuries, featuring classic authors from Plato to Winston Churchill, Shakespeare to Jane Austen, C.G. Jung to Peter Drucker, and many more. In a style both thought provoking and entertaining, she shows how -history’s great writers have always been, and still are, the real leadership gurus.

    Davis spells out the behaviors that distinguish true leaders from misleaders and covers 20 specific leadership topics, including:
    Leadership Traps (Shakespeare)
    Change (Machiavelli)
    Power (Sophocles)
    Dilemmas (Madison, Hamilton)
    Communication (Lincoln, Pericles)
    Personality Types (Jung)
    Motivation (Frankl)
    Judgment (Maupassant, Melville, Austen, Shaw)
    Character (Churchill, Plutarch, Shelley, Joyce)

    Each chapter begins with a synopsis of a great work by the author and then draws out the key leadership insights, weaving them together with business examples, the best contemporary research, and tools to help put it all into practice. In the last two chapters Davis presents a new way to think about leadership levels, framing them in terms of the impact you have rather than the title on your business card.

  • Blink

    In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
    Blink 
    is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

  • What the dog saw

    What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

  • Talking To Strangers

    How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn’t true?

  • Rework

    Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

    What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

  • Penguin Business Experts: Create a Gender-Balanced Workplace

    Gender balance is first and foremost a business issue. McKinsey estimates we could add 28 trillion to global GDP if we achieved gender equality everywhere – that is more than the GDPs of the US and China combined. But it is so much more than that. Gender balance is one of the best levers we can pull to build better managers and leaders at every level, improve team performance and create better cultures where everyone can thrive.

  • PENGUIN BUSINESS EXPERTS- COACH YOUR TEAM

    It has never been a more challenging time for managers and leaders to maintain a happy, healthy workforce. The pace of change and increasing uncertainty in most industries has resulted in a rapid increase in stress and anxiety in the workplace, and most organizations are poorly equipped to respond to these challenges in a meaningful and supportive way.

  • PENGUIN BUSINES EXPERTS- LEAD SUCCESSFUL PROJECTS

    Are you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress?

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