• Wake up

    We all know the feeling of driving a long distance and arriving at our destination with little memory of the journey. That’s because when we are doing routine activities our subconscious takes over to save energy: we are on autopilot.

  • The automatic customer

    These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

  • Fewer bigger bolder

    ?When it comes to growing revenues, not all dollars are equal.?

    In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions?adding more of everything except what really mattered: sustainable and profitable growth.

  • Purple cow

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    You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

  • Feel the fear and do it anyway

    What are you afraid of? Public speaking; asserting yourself; making decisions; being alone; intimacy; changing jobs; interviews; going back to school; ageing; ill health; driving; dating; ending a relationship; losing a loved one; becoming a parent; leaving home, failure, believing in yourself…

  • The Ethical Capitalist

    Capitalism has lost its way. Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain’s foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism.

  • The Bank That Lived A Little

    Barcalys is one of the biggest names on the British high street. Based on unparalleled access to those involved, and told with thrilling pace and drama, Barclays- The Bank that Lived a Little is the story of Barclays since Big Bang, Britain’s financial services revolution of 1986. Philip Augar describes in detail three decades of boardroom intrigue driven by greed, ambition and a love of power, and by shifting alliances between rival camps – one desperate for Barclays to join the top table of global banks, the other preferring a smaller domestic role.

  • The Go-Giver

    The Go-Giver recounts to the account of an aspiring youngster named Joe who longs for progress. Joe is a genuinely determined worker, however here and there he feels as though the harder and quicker he works, the further away his objectives appear to be. Edgy to arrive a key deal toward the finish of an awful quarter, he looks for counsel from the baffling Pindar, an unbelievable advisor alluded to by his numerous lovers sim­ply as the Chairman.

  • The Big Short

    There’s no such thing as a ‘free’ market
    Globalization isn’t making the world richer
    We don’t live in a digital world – the washing machine has changed lives more than the internet
    Poor countries are more entrepreneurial than rich ones
    Higher paid managers don’t produce better results

    We don’t have to accept things as they are any longer. Ha-Joon Chang is here to show us there’s a better way.

    From the author of The Blind Side and Moneyball, The Big Short tells the story of four outsiders in the world of high-finance who predict the credit and housing bubble collapse before anyone else. The film adaptation by Adam McKay (Anchorman I and II, The Other Guys) features Academy Award® winners Christian Bale, Brad Pitt, Melissa Leo and Marisa Tomei; Academy Award® nominees Steve Carell and Ryan Gosling.

  • FACTFULNESS

    When asked simple questions about global trends―what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school―we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

    In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective―from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).

  • Public relations strategy

    This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

  • Getting to yes

    Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives.

  • Whats The future and why Its Up To Us

    WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O’Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today’s WTF? technologies.

  • And The Weak Suffer What They Must

    In January 2015, Yanis Varoufakis, an economics professor teaching in Austin, Texas, was elected to the Greek parliament with more votes than any other member of parliament. He was appointed finance minister and, in the whirlwind five months that followed, everything he had warned about-the perils of the euro’s faulty design, the European Union’s shortsighted austerity policies, financialized crony capitalism, American complicity and rising authoritarianism-was confirmed as the “troika” (the European Central Bank, International Monetary Fund, and European Commission) stonewalled his efforts to resolve Greece’s economic crisis.

  • Truth

    True or false? It’s rarely that simple.

    There is more than one truth about most things. The Internet disseminates knowledge but it also spreads hatred. Eating meat is nutritious but it’s also damaging to the environment. When we communicate we naturally select the truths that are most helpful to our agenda.

    We can select truths constructively to inspire organizations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill.

  • The Life Of Stuff

    Absolutely fascinating. She writes with admirable honesty It is a book I know I shall read again Ruth Hogan, author of The Keeper of Lost ThingsWhat do our possessions say about us Why do we project such meaning onto themOnly after her mothers death does Susannah Walker discover how much of a hoarder she had become. Over the following months, she has to sort through a dilapidated house filled to the brim with rubbish and treasures, in search of a woman she’d never really known or understood in life.

  • How Not To Be Wrong

    The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.

    Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?

  • Cringeworthy

    Have you ever said goodbye to someone, only to discover that you’re both walking in the same direction? Or had your next thought fly out of your brain in the middle of a presentation? Or accidentally liked an old photo on someone’s Instagram or Facebook, thus revealing yourself to be a creepy social media stalker?

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