What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation?s most compelling and provocative thought leaders.

In any case, how would you transform clients into endorsers? As the CEO of the world’s biggest membership in the board stage, Tien Tzuo has helped several organizations progress from depending on individual deals to building client-driven, repeating income organizations. His center message in Subscribed is straightforward: Ready or not, energized or unnerved, you have to adjust to the Subscription Economy – or hazard being deserted.

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.

This is not that story.

Today, technology is changing everything–how we relate to one another, the way we work, how our economies and governments function, and even what it means to be human.

The last decade has seen the News industry face unprecedented change. The sometimes-century old institutions which were once the bastions of truth have had their dominance eroded by vast innovations in viral technology and, as millennial appetites force the industry to choose between principles of objectivity and impartiality, the survivors must confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump and the shaking of democracy.