Brilliant – Business Writing

This book is like no other of its genre in that the suggestions are quite unorthordox. I cant tell whether this will make your business writing brilliant and so please judge it yourself with some of its remarkable “tips”. Hope you find them and this review helpful!

There is a difference between something which is simple and something which is simplistic. pg22
When you are present, you are entirely engaged in in what you are doing. pg29
Preparation is mainly about structure. pg34
Move from the features of what you are writing about to its benefits. pg38
State why you are writing what you are writing very near the beginning…..This email is about the three things we’ve changed about how we book holidays for people in the team, and what you need to do about it by the end of the week. pg39-41
Try turning your sub-headings into questions. So: Conclusion becomes: What did we decide? Aims becomes: What were we trying to achieve? Next steps becomes: What do we need to do now? pg64
If it feels natural, if it sounds right, you can do it. pg145
Introduce some variety in the length of sentences that you write. pg157
If you can read it out and still sound like you, you’ve got it. pg158
Dont be afraid to talk about negative things, if it makes your message more powerful…sometimes and it will be dangerous to be too positive. pg172
Start with an arresting first question. pg174