Blue Ocean Strategy H/C

4,920

Out of stock

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Compare
SKU: BU0013 Category:

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?

Additional information

Author

Only logged in customers who have purchased this product may leave a review.

Reviews

There are no reviews yet.

Main Menu

Blue Ocean Strategy H/C

4,920

×

Hello!

How can we assist? Please click below to Chat with us .

× How can we help you?