In a world where everyone is trying to monetise their side hustle and the five-to-nine is as valuable as the nine-to-five, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity?

This indispensable, step-by-step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks and shared personal insight from two creative strategists who have worked with some of the world’s most renowned brands, How to Build It will set you on the road from nowhere to everywhere.

Introducing the new How To series from #Merky Books: unlock your potential with our short, practical guides.

Designed to inspire and encourage listeners to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation.

Imagine if Occupy and Extinction Rebellion actually won.

In Another Now world-famous economist Yanis Varoufakis shows us what such a world would look like. Far from being a fantasy, he describes how it could have come about – and might yet. But would we really want it?

Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I’ve just found 10,000 ways that won’t work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

But “risk taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a “hidden in plain sight” roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.

For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.

Nearly 20 years ago, former General Electric CEO Reg Jones walked into Jack Welch’s office and wrapped him in a bear hug. “Congratulations, Mr. Chairman,” said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style.

”The Anatomy of Business; A Comprehensive Guide to Business Planning”, dissects the entirety of business, drawing on multiple examples of global conglomerates to share untold secrets to building and running lasting business.

Shortlisted for the EU Prize for Literature**’One of the most exciting and original Northern Irish writers of her generation’ SUNDAY TIMES’Gripping, affecting, surprising. I inhaled it’ LISA MCINERNEY ‘Captivating, intelligent and courageous’ IRISH TIMES’Spectacular. At once grittily real, wildly magical and insanely alluring – a siren-song of a novel. DONAL RYAN’Jan Carson seems to have invented a new Belfast in this gripping, surprising, exhilarating novel.

Have you ever said goodbye to someone, only to discover that you’re both walking in the same direction? Or had your next thought fly out of your brain in the middle of a presentation? Or accidentally liked an old photo on someone’s Instagram or Facebook, thus revealing yourself to be a creepy social media stalker?

After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. “I was in ‘the void,’” she writes, “a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe.” Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build.

We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Feeling a bit woozy? Had a few too many at karaoke night? Sometimes we could all do with taking a break from the drinking life.

Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.

Your words matter more than you think

Most of us use the language we inherited from a time when workers worked with their hands and managers worked with their heads. Today, your people do much more than simply follow orders. They contribute to performance and solve problems, and it’s time we updated our language to reflect that.

In Leadership Is Language, former US Navy captain L. David Marquet offers a radical playbook to empower your people and put your team on a path to continuous improvement. The framework will help you achieve the right balance between deliberation and action, and take bold risks without endangering your mission. Among other things, you’ll learn:

· How to avoid the seven common sins of questioning, from binary questions (should we do A or B?) to self-affirming questions (B is the better option, right?)

· Why you should vote first, then discuss, when deciding on a plan with your team, rather than voting after discussion

· Why it’s better to give your people information instead of instructions

The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.

Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?