You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path.
Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out.

Reignite the spark of learning, driven by people focused on what truly matters to them Transform mere teamwork into a culture of collective creativity, or ‘macro-creativity’
Liberate team members from confining assumptions and mindsets.
Drawing on science, spiritual values, psychology and case studies from leading companies like Apple, Harley-Davidson and Shell, this bestselling business classic is the definitive guide to growth, personal development and management coaching.

This book is all about Black Swans: the random events that underlie our lives, from bestsellers to world disasters. Their impact is huge; they’re impossible to predict; yet after they happen we always try to rationalize them.

Whether you’re a hospital owner, healthcare administrator, or medical professional in leadership, this book offers real-world insights, questions that provoke action, and tools that drive results.
It’s time to build hospitals that heal inside and out.

How to handle everything (and everyone) around you when all hell breaks loose, from the international bestselling author of Surrounded by Idiots .

Not everything goes the way we want it to – the world or people around us sometimes just spin out of control. Just consider the Covid pandemic for starters. Or how about that mad neighbour you have living next-door to you? Or when work seems to be going down the toilet when the competition keep outsmarting you? So how do you handle everything life throws your way when you’d really prefer to tell everyone to get stuffed?

Written with Erikson’s signature humour and warmth, Surrounded by Bad Bosses (and Lazy Employees) will help you deal with the most hopeless managers and employees you can imagine – and keep you entertained along the way.