You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.

How to handle everything (and everyone) around you when all hell breaks loose, from the international bestselling author of Surrounded by Idiots .

Not everything goes the way we want it to – the world or people around us sometimes just spin out of control. Just consider the Covid pandemic for starters. Or how about that mad neighbour you have living next-door to you? Or when work seems to be going down the toilet when the competition keep outsmarting you? So how do you handle everything life throws your way when you’d really prefer to tell everyone to get stuffed?

Are the narcissists in your life making you miserable? Are you worn out by their constant demands for attention, their absolute conviction they are right (even when they’re clearly not), their determination to do whatever they want (regardless of the impact), and their baffling need to control everyone and everything around them?

Written with Erikson’s signature humour and warmth, Surrounded by Bad Bosses (and Lazy Employees) will help you deal with the most hopeless managers and employees you can imagine – and keep you entertained along the way.