Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings–in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

Now in its fourth edition, The Handbook of Logistics and Distribution Management covers the full scope of logistics and distribution, providing a broad strategic framework for planning as well as a clear and straightforward description of the basic functions and elements. This definitive handbook clearly explains: concepts of logistics and distribution; planning and logistics; procurement and inventory decisions; warehousing and storage; freight transport; operational management.

This title provides management students and practising managers with an understanding of managing the complexities of organisational change effectively. It discusses the techniques and methods that can be used to aid such change.

A complete guide to organization design, this book offers both an understanding of organizational theory as well as practical advice for how to implement OD in any organization. Divided into three sections, it covers the fundamentals of organizational design, provide a unique step-by-step methodology, and discuss solutions to recurring challenges.

What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Marketing’s undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working.

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future,

A focused book which covers all the important topics, balancing sufficient depth with accessible language.’ – Christian Waldstrom, Associate Professor PhD, Aarhus School of Business, Denmark

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world?s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

?No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with ?good? exits do differently from those who?d had ?bad? exits??

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wroteSmall Giants, it became an instant classic for its original take on a common business problem?how to handle the pressure to grow.