Marketing’s undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working.

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future,

Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world?s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

?No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with ?good? exits do differently from those who?d had ?bad? exits??

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wroteSmall Giants, it became an instant classic for its original take on a common business problem?how to handle the pressure to grow.

?When it comes to growing revenues, not all dollars are equal.?

In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions?adding more of everything except what really mattered: sustainable and profitable growth.

Before rising to fame on the BBC’s Dragons’ Den, James Caan spent thirty years setting up and running recruitment companies, placing hundreds of thousands of candidates in the jobs they really wanted. Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to job hunting to finally land the job that they really wanted.

What are job interviewers actually looking for in a candidate? What questions will they ask? What does each question really mean?? What are the answers that will secure you the job?
James Reed, chairman of one of the world?s largest recruiting agencies, takes you into the minds of top interviewers and reveals the answers that will land your dream job

Great logic ideas how to structure your notes, mails or long essays! However language used and complicated examples given to explain ideas make getting the concepts very frustrating.
The book describes very good basics how to structure your ideas – starting with story telling concepts, putting ideas first, applying pyramid concept to summarize your points and support main ideas etc.

These people capitalized on their luck and altered the course of their lives.?The Click Moment?shows how we can follow them by opening ourselves up to chance encounters and harnessing the forces of success that follow.

Success is random. But we can capture this randomness and turn it in our favour.

FORTUNE magazine calls Harvey Mackay “Mr.-Make-Things-Happen.” No matter where you are in your career, he can help you ride the expressway to success. This collection of on-target how-to’s, insights, and self-tests translates into immediate take-to-the-office results on EVERY page. Discover the secrets on servicing sales that are worth millions, add the missing ingredient–courage–to your career, learn how to love your job, take a manager’s quiz that will revolutionize your style, and much, much more!

Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. He’s a dynamic and inspiring speaker with a wonderful ability to inform and inspire audiences toward peak performance and high levels of achievement. Prior to founding Brian Tracy International, Tracy was the chief operating officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. Tracy has traveled and worked in over 80 countries on six continents and speaks four languages. Tracy has produced more than 200 hours of audio and video learning programs covering the entire spectrum of human and corporate performance.

Three powerful mini e-books about high productivity, now together in paperback

Laura Vanderkam has combined her three popular mini e-books into one comprehensive guide, with a new introduction. It will help readers build habits that lead to happier, more productive lives, despite the pressures of their busy schedules. Trough interviews and anecdotes, she reveals . . .