Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings–in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Marketing’s undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working.

Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.? Over the years it has established a reputation as one of the leading works on brand strategy.

A focused book which covers all the important topics, balancing sufficient depth with accessible language.’ – Christian Waldstrom, Associate Professor PhD, Aarhus School of Business, Denmark

?No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with ?good? exits do differently from those who?d had ?bad? exits??

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wroteSmall Giants, it became an instant classic for its original take on a common business problem?how to handle the pressure to grow.

?When it comes to growing revenues, not all dollars are equal.?

In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions?adding more of everything except what really mattered: sustainable and profitable growth.

If you are a manager who is new to the complex area of M&A, you need to learn quickly about what to look out for and what to avoid. Unprepared managers can be sucked along by the process and end up being disappointed, or even out of a job. This is the ultimate practical and easy to follow guide to Acquisitions.

Before rising to fame on the BBC’s Dragons’ Den, James Caan spent thirty years setting up and running recruitment companies, placing hundreds of thousands of candidates in the jobs they really wanted. Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to job hunting to finally land the job that they really wanted.

What are job interviewers actually looking for in a candidate? What questions will they ask? What does each question really mean?? What are the answers that will secure you the job?
James Reed, chairman of one of the world?s largest recruiting agencies, takes you into the minds of top interviewers and reveals the answers that will land your dream job

Great logic ideas how to structure your notes, mails or long essays! However language used and complicated examples given to explain ideas make getting the concepts very frustrating.
The book describes very good basics how to structure your ideas – starting with story telling concepts, putting ideas first, applying pyramid concept to summarize your points and support main ideas etc.

These people capitalized on their luck and altered the course of their lives.?The Click Moment?shows how we can follow them by opening ourselves up to chance encounters and harnessing the forces of success that follow.

Success is random. But we can capture this randomness and turn it in our favour.

In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.

FORTUNE magazine calls Harvey Mackay “Mr.-Make-Things-Happen.” No matter where you are in your career, he can help you ride the expressway to success. This collection of on-target how-to’s, insights, and self-tests translates into immediate take-to-the-office results on EVERY page. Discover the secrets on servicing sales that are worth millions, add the missing ingredient–courage–to your career, learn how to love your job, take a manager’s quiz that will revolutionize your style, and much, much more!