This title provides management students and practising managers with an understanding of managing the complexities of organisational change effectively. It discusses the techniques and methods that can be used to aid such change.

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings–in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future,

Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

A complete guide to organization design, this book offers both an understanding of organizational theory as well as practical advice for how to implement OD in any organization. Divided into three sections, it covers the fundamentals of organizational design, provide a unique step-by-step methodology, and discuss solutions to recurring challenges.

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world?s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

?No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with ?good? exits do differently from those who?d had ?bad? exits??

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wroteSmall Giants, it became an instant classic for its original take on a common business problem?how to handle the pressure to grow.

In this second edition of his bestselling book, Robert T. Kiyosaki updates and expands his original eight “hidden values” of a network marketing business (other than making money. Special Bonus – three additional “hidden values” from Kim Kiyosaki and Sharon Lechter. Robert explains that building a network marketing business… …is a revolutionary way to achieve wealth. …makes it possible for anyone to acquire great wealth. …is open to anyone who has drive, determination and perseverance.

But how do you take smart risks without risking it all? That?s Linda Rottenberg?s expertise. As the cofounder and CEO of Endeavor, the world?s leading organization dedicated to supporting fast-growing entrepreneurs, she?s spent the last two decades helping innovators think bold and execute smart.

Before rising to fame on the BBC’s Dragons’ Den, James Caan spent thirty years setting up and running recruitment companies, placing hundreds of thousands of candidates in the jobs they really wanted. Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to job hunting to finally land the job that they really wanted.

At some point today you will have to influence or persuade someone – your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice — Steve Martin, Noah Goldstein and Robert Cialdini — describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.

These people capitalized on their luck and altered the course of their lives.?The Click Moment?shows how we can follow them by opening ourselves up to chance encounters and harnessing the forces of success that follow.

Success is random. But we can capture this randomness and turn it in our favour.