-
Ten Deadly Marketing Sins H/C
Marketing’s undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working.₦9,000 -
Thinking Fast And Slow
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future,
₦9,500 -
Harvard Business Review- Thriving In Emerging Markets
Beat local companies at their game.
If you need the best practices and ideas for gaining market share in developing economies–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
₦3,600 -
The new strategic brand management
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.? Over the years it has established a reputation as one of the leading works on brand strategy.
₦9,120 -
Organisational behaviour
A focused book which covers all the important topics, balancing sufficient depth with accessible language.’ – Christian Waldstrom, Associate Professor PhD, Aarhus School of Business, Denmark
₦10,970 -
Driving honda
Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world?s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?
₦3,900 -
Finish big
?No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with ?good? exits do differently from those who?d had ?bad? exits??
When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wroteSmall Giants, it became an instant classic for its original take on a common business problem?how to handle the pressure to grow.
₦5,550 -
Fewer bigger bolder
?When it comes to growing revenues, not all dollars are equal.?
In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions?adding more of everything except what really mattered: sustainable and profitable growth.
₦4,400 -
The business school
In this second edition of his bestselling book, Robert T. Kiyosaki updates and expands his original eight “hidden values” of a network marketing business (other than making money. Special Bonus – three additional “hidden values” from Kim Kiyosaki and Sharon Lechter. Robert explains that building a network marketing business… …is a revolutionary way to achieve wealth. …makes it possible for anyone to acquire great wealth. …is open to anyone who has drive, determination and perseverance.
₦2,760 -
Crazy is a compliment
But how do you take smart risks without risking it all? That?s Linda Rottenberg?s expertise. As the cofounder and CEO of Endeavor, the world?s leading organization dedicated to supporting fast-growing entrepreneurs, she?s spent the last two decades helping innovators think bold and execute smart.
₦3,550 -
Get the job you really want
Before rising to fame on the BBC’s Dragons’ Den, James Caan spent thirty years setting up and running recruitment companies, placing hundreds of thousands of candidates in the jobs they really wanted. Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to job hunting to finally land the job that they really wanted.
₦2,550 -
Why You
What are job interviewers actually looking for in a candidate? What questions will they ask? What does each question really mean?? What are the answers that will secure you the job?
James Reed, chairman of one of the world?s largest recruiting agencies, takes you into the minds of top interviewers and reveals the answers that will land your dream job₦2,550 -
The pyramid principle
Great logic ideas how to structure your notes, mails or long essays! However language used and complicated examples given to explain ideas make getting the concepts very frustrating.
The book describes very good basics how to structure your ideas – starting with story telling concepts, putting ideas first, applying pyramid concept to summarize your points and support main ideas etc.₦7,830 -
The Small Big – Small Changes That Spark Big Influence
At some point today you will have to influence or persuade someone – your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice — Steve Martin, Noah Goldstein and Robert Cialdini — describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.₦4,050 -
# Girlboss
In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.
₦3,500 -
-
The click moment
These people capitalized on their luck and altered the course of their lives.?The Click Moment?shows how we can follow them by opening ourselves up to chance encounters and harnessing the forces of success that follow.
Success is random. But we can capture this randomness and turn it in our favour.
₦2,550 -
Beware the naked man who offers you his shirt
FORTUNE magazine calls Harvey Mackay “Mr.-Make-Things-Happen.” No matter where you are in your career, he can help you ride the expressway to success. This collection of on-target how-to’s, insights, and self-tests translates into immediate take-to-the-office results on EVERY page. Discover the secrets on servicing sales that are worth millions, add the missing ingredient–courage–to your career, learn how to love your job, take a manager’s quiz that will revolutionize your style, and much, much more!
₦2,400 -
Goals
NEW EDITION, REVISED AND UPDATED
Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands?even millions?of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.
₦3,200₦3,720 -
-
Get paid more and promoted faster
Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. He’s a dynamic and inspiring speaker with a wonderful ability to inform and inspire audiences toward peak performance and high levels of achievement. Prior to founding Brian Tracy International, Tracy was the chief operating officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. Tracy has traveled and worked in over 80 countries on six continents and speaks four languages. Tracy has produced more than 200 hours of audio and video learning programs covering the entire spectrum of human and corporate performance.
₦3,720 -
Time power
One of the world’s premier business consultants and personal success experts, Brian Tracy has devoted more than 25 years to studying the most powerful time management practices used by the most successful people in every arena. Now, in “Time Power,” Brian reveals his comprehensive system designed to help readers increase their productivity and income exponentially — in just weeks!
₦2,100₦3,255 -
What the most successful people do before breakfast
Three powerful mini e-books about high productivity, now together in paperback
Laura Vanderkam has combined her three popular mini e-books into one comprehensive guide, with a new introduction. It will help readers build habits that lead to happier, more productive lives, despite the pressures of their busy schedules. Trough interviews and anecdotes, she reveals . . .
₦2,400 -
Financial peace
“Dave Ramsey is a businessman and entrepreneur who accumulated a $4 million real estate portfolio, only to lose it all – and nearly everything else he owned.
₦7,530
