Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they’ll ever want: Little Red Book of Sales Answers . This is the legendary Jeffrey Gitomer, the world’s #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer’s ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!

James Caan, author of Get the Job You Really Want and Britain’s most dynamic entrepreneur, teaches you how to work for yourself in just one week in Start Your Business in 7 Days. Everybody wants to be an entrepreneur. Every single day of my life I am bombarded by people with pitches. But 90% of new businesses fail, because their founders failed to ask themselves the simplest of questions.

This title provides management students and practising managers with an understanding of managing the complexities of organisational change effectively. It discusses the techniques and methods that can be used to aid such change.

What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Marketing’s undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working.

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.? Over the years it has established a reputation as one of the leading works on brand strategy.

A focused book which covers all the important topics, balancing sufficient depth with accessible language.’ – Christian Waldstrom, Associate Professor PhD, Aarhus School of Business, Denmark

A complete guide to organization design, this book offers both an understanding of organizational theory as well as practical advice for how to implement OD in any organization. Divided into three sections, it covers the fundamentals of organizational design, provide a unique step-by-step methodology, and discuss solutions to recurring challenges.

?When it comes to growing revenues, not all dollars are equal.?

In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions?adding more of everything except what really mattered: sustainable and profitable growth.

If you are a manager who is new to the complex area of M&A, you need to learn quickly about what to look out for and what to avoid. Unprepared managers can be sucked along by the process and end up being disappointed, or even out of a job. This is the ultimate practical and easy to follow guide to Acquisitions.

In this second edition of his bestselling book, Robert T. Kiyosaki updates and expands his original eight “hidden values” of a network marketing business (other than making money. Special Bonus – three additional “hidden values” from Kim Kiyosaki and Sharon Lechter. Robert explains that building a network marketing business… …is a revolutionary way to achieve wealth. …makes it possible for anyone to acquire great wealth. …is open to anyone who has drive, determination and perseverance.