Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Imagine if Occupy and Extinction Rebellion actually won.

In Another Now world-famous economist Yanis Varoufakis shows us what such a world would look like. Far from being a fantasy, he describes how it could have come about – and might yet. But would we really want it?

You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety.

But where do you start?

In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life.

A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible.

Rocket science is often celebrated as the ultimate triumph of technology. But it’s not. Rather, it’s the apex of a certain thought process — a way to imagine the unimaginable and solve the unsolvable. It’s the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets.

Fortunately, you don’t have to be a rocket scientist to think like one.