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Principles of marketing
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings–in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
₦8,800 -
The Fox and the Stork
When sly Fox invites hungry Stork to lunch but tricks her out of her portion, she devises a way to get the last laugh.
₦8,900 -
The Upstarts
Ten years ago, the idea of getting into a stranger’s car, or a walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel.
In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process.
₦8,900 -
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THE WIZARD OF OZ – VOLUME 4
L. Frank Baum takes us to the distant island of Pingaree. where inga, the Prince, along with King Rinkitink of Gilgae undertakes the dangerous voyage to the islands of Regos and Coregos to rescue his captive parents and free the enslaved people of his kingdom. We get to visit, for the first time, the lands of Thi and Herku and meet the Bears of the Bear Centre as Dorothy and company, which includes the Wizard of Oz, the Patchwork girl, the Sawhorse and the Cowardly Lion among others embark on their journey ti find Ozma, the Princess of Oz. Baum introduces us to the Loons of Loonville and leads us to the palace of the giantess, Mrs. Yoop, as the tin Woodman decides to go to the Munchkin Country and find Nimmie Amee, his long-lost love.
₦8,900 -
THE WIZARD OF OZ – VOLUME 5
This volume of the Oz stories contains three stories, of which the first teo have been written by L. Frank Baum. The third, the royal book of Oz, hwerver, has been written by Ruth Plumly Thompson, after the demise of our beloved historian of Oz, Mr. Baum.
The first stor, The magic of Oz, introduces us to Kiki Aru of Mount Munch and the enhanced flower pot on the Mgic Isle. Kiki learns, b accident, the Magical Word of transformations and joined by the wicked Ruggedo, aspires to become the King of Oz, while in another part of Oz, Trot and Cap’n Bill find their meat legs growing roots on the Magis Isle. Glinda of Oz takes us to the mountain of the Flatheads and the island of the Skeezers, where their rulers, King Su-dic and Queen Coo-ee-oh, haave tyrannised the people with their magic and cruelty. The Scarecrow goes in search of his ancestors in The Royal Book of Oz and finds himself trapped in the most unimgainable of circumstances.
Will our beloved heroes from Oz succeed in rescuing their friends, and saving the people of Oz or will they themselves become helpless prisoners in unkwown lands?₦8,900 -
Persuasive selling and power negotiation
Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children — you need to be skillful. Do you think it might help to be better at reading body language? Would it be beneficial to know how to overcome the most frequently occurring miscommunication problem? Would knowing exactly how someone can be persuaded, be helpful in your interactions? Well now you can! Listen as the experts reveal their secrets so you, too, can succeed.
₦9,000₦10,460 -
Ten Deadly Marketing Sins H/C
Marketing’s undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working.₦9,000 -
Designing Your Work Life
DESIGNING YOUR WORK LIFE teaches readers how to create the job they want—without necessarily leaving the job they already have.
“Increasingly, it’s up to workers to define their own happiness and success in this ever-moving landscape,” they write, and chapter by chapter, they demonstrate how to build positive change, wherever you are in your career.
₦9,000 -
Middle School: Born to Rock
It’s not easy being Rafe Khatchadorian’s sister. He’s got quite a reputation around school, and Georgia’s got it hard enough as is! With a super secret crush on her classmate Sam Marks, a Rube Goldberg machine challenge to dominate, and constant confrontations with vicious Missy Trillin and her evil Princess Patrol to look forward to, Georgia can’t help but throw all her energy into the one thing that makes her happy: her kick-butt, all-girl rock band, We Stink!
₦9,100 -
Middle School: Hero to Zero
After a mostly-successful stint at Hills Valley Middle School, Rafe is excited to visit the incredible city of London with his class. Sightseeing around a foreign country sounds like a blast, until Rafe finds out his roommate is Miller the Killer, bully extraordinaire! Then he’s forced to work on a class project side by side with his crush Jeanne Galletta and her too-perfect boyfriend, which might be even worse than rooming with Miller.
And it’s no surprise that Rafe’s bad luck follows him across the pond, putting him in one crazy situation after another — all under the watchful eye of his bad-tempered principal. Out of all of his adventures, this trip could prove to be Rafe’s most embarrassing yet, undoing everything good he has going for him back home!
₦9,100 -
WHATS MY CHILD THINKING?
Find out what your child really means when he says “Look what I did”, “But I’m not tired,” or “You’re embarrassing me,” and discover what’s really going on when he can’t express himself at all.
Using more than 100 everyday scenarios, the book leads you through each one step by step, explaining not only your child’s behavior and the psychology behind it but also your own feelings as a parent. It then gives instant recommendations for what you could say and do in response to best resolve the situation.
Covering all your child’s developmental milestones from ages 2 to 7 years, What’s My Child Thinking? covers important issues, such as temper tantrums, friendships (real and imaginary), sibling rivalry, aggressive behavior, and peer pressure. There’s also a bank of practical “survival guides” for critical times, such as traveling in the car, eating out, and going online safely.
₦9,100 -
Middle School: Maste of Disaster
Rafe and Jimmy, two misunderstood “troublemakers”, are finally up to something good. They’re in charge of a huge celebration of books and reading — but when a small issue snowballs into a big problem that threatens to derail the whole event, they need to work fast to keep things on track!
₦9,100