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Hooked
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
₦7,700 -
AWAKE IN THE WORLD
As the sun sets off the coast of the small California town of Orilla del Cielo, the silhouettes of oil rigs loom. Their shadows mar the serene backdrop, their sharpness a reminder of unfulfilled promises. To Zach, they are also a reminder of loss―his father, an oil worker, drowned years earlier. With his family struggling to make ends meet, Zach feels he’s destined for a bleak future.
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MOCKINGBIRD
Caitlin has Asperger’s. The world according to her is black and white; anything in between is confusing. Before, when things got confusing, Caitlin went to her older brother, Devon, for help. But Devon was killed in a school shooting, and Caitlin’s dad is so distraught that he is just not helpful. Caitlin wants everything to go back to the way things were, but she doesn’t know how to do that. Then she comes across the word closure–and she realizes this is what she needs. And in her search for it, Caitlin discovers that the world may not be so black and white after all.
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THE GIRL WITH SPACE IN HER HEART
Mabel has a suitcase full of worries – it turned up just after her dad disappeared and before her mum started dating Gavin. She worries about big things and little things and shoves them into her suitcase until it’s so full it might explode…
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PERSONALITY ISN’T PERMANENT
Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformation
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Handmade Interiors
Handmade Interiors shows you how to create your own soft furnishings, such as cushions and curtains, and transform every room in the house.
₦7,800 -
The Story Of Food
The stories and history behind the individual foods we eat–from salt to sushi and rice to salami–beginning with the early efforts of humans in their quest for sustenance and culminating in today’s diverse culinary landscape.
₦7,800 -
Childrens Illustrated Encyclopedia
From dinosaurs to space missions, this encyclopedia for children explores more than 380 fascinating topics, making it a must-have general knowledge compendium for curious young readers who want to know it all.
₦7,800 -
How to Win and Influence People
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you
₦7,800 -
Another Now
Imagine if Occupy and Extinction Rebellion actually won.
In Another Now world-famous economist Yanis Varoufakis shows us what such a world would look like. Far from being a fantasy, he describes how it could have come about – and might yet. But would we really want it?
₦7,800 -
THE FREELANCE BIBLE
You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety.
But where do you start?
In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life.
₦7,800 -
Think Like a Rocket Scientist
A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible.
Rocket science is often celebrated as the ultimate triumph of technology. But it’s not. Rather, it’s the apex of a certain thought process — a way to imagine the unimaginable and solve the unsolvable. It’s the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets.
Fortunately, you don’t have to be a rocket scientist to think like one.
₦7,800 -
Alex Rider Book 2 : Point Blanc
Number one bestselling series. On his second mission, Alex Rider must infiltrate the mysterious Point Blanc Academy. But time is running out.
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Alex Rider Book 5 – Scorpia
Alex Rider, teen spy, has always been told he is the spitting image of the father he never knew. But when Alex learns that his father may have been an assassin for the most lethal and powerful terrorist organization in the world, Scorpia, his world shatters. Now Scorpia wants Alex on their side, and Alex no longer has the strength to fight them.
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Alex Rider Book 6: Ark Angel
The sniper’s bullet nearly killed him. But Alex Rider managed to survive . . . just in time for more trouble to come his way. When kidnappers attempt to snatch a fellow patient from the exclusive hospital where Alex is recovering, he knows he has to stop him. But the boy he saves is no ordinary patient: He is the son of Nikolai Drevin, one of the richest men in the world. The eccentric billionaire has been targeted by Force Three, a group of eco-terrorists who claim his project Ark Angel—the first luxury hotel in outer space—is a danger to the environment.
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Alex Rider Book 7 – Snakehead
When Alex Rider crash-lands off the coast of Australia, the Australian Secret Service recruits him to infiltrate one of the ruthless gangs operating across Southeast Asia. Known as snakeheads, the gangs smuggle drugs, weapons, and worst of all, people. Alex accepts the assignment, in part for the chance to work with his godfather and learn more about his parents.
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Alex Rider Book 8 – Crocodile Tears
In the eighth book in the number one bestselling Alex Rider series by Anthony Horowitz, Alex meets international do-gooder Desmond McCain.
₦7,800 -
I Am Because We Are
A woman in a man’s world, she was elected and became a cabinet minister, but she had to deal with political manoeuvrings, death threats, and an assassination attempt for defending the voiceless. She suffered for it, as did her marriage and six children.
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JASON BOURNE – BOURNE DECEPTION
Across the globe, an American passenger airliner is shot down over Egypt-apparently by an Iranian missile-leaving the world wondering if it was an accident or an act of aggression. A massive global team lead by Soraya Moore is assembled to investigate the attack before the situation escalates.
When Bourne’s search for his would-be assassin intersects with Soraya’s search for the group behind the airplane bombing, Bourne is thrust into a race to prevent a new world war. But it may already be too late.₦7,800
