Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.? Over the years it has established a reputation as one of the leading works on brand strategy.

A focused book which covers all the important topics, balancing sufficient depth with accessible language.’ – Christian Waldstrom, Associate Professor PhD, Aarhus School of Business, Denmark

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world?s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

But how do you take smart risks without risking it all? That?s Linda Rottenberg?s expertise. As the cofounder and CEO of Endeavor, the world?s leading organization dedicated to supporting fast-growing entrepreneurs, she?s spent the last two decades helping innovators think bold and execute smart.

Before rising to fame on the BBC’s Dragons’ Den, James Caan spent thirty years setting up and running recruitment companies, placing hundreds of thousands of candidates in the jobs they really wanted. Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to job hunting to finally land the job that they really wanted.

At some point today you will have to influence or persuade someone – your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice — Steve Martin, Noah Goldstein and Robert Cialdini — describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.

FORTUNE magazine calls Harvey Mackay “Mr.-Make-Things-Happen.” No matter where you are in your career, he can help you ride the expressway to success. This collection of on-target how-to’s, insights, and self-tests translates into immediate take-to-the-office results on EVERY page. Discover the secrets on servicing sales that are worth millions, add the missing ingredient–courage–to your career, learn how to love your job, take a manager’s quiz that will revolutionize your style, and much, much more!

Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. He’s a dynamic and inspiring speaker with a wonderful ability to inform and inspire audiences toward peak performance and high levels of achievement. Prior to founding Brian Tracy International, Tracy was the chief operating officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. Tracy has traveled and worked in over 80 countries on six continents and speaks four languages. Tracy has produced more than 200 hours of audio and video learning programs covering the entire spectrum of human and corporate performance.

“Dave Ramsey is a businessman and entrepreneur who accumulated a $4 million real estate portfolio, only to lose it all – and nearly everything else he owned.

Successful Interviewing and Recruitment teaches managers how to structure the interview, spot exceptional candidates, and hire only those who will add value to the business. With advice on which questions to ask and which not to ask, readers will learn how to challenge candidates while treating them fairly, so that the best candidates will want the job.

The title of this 1955 book refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers’ yachts were. Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers.