• Alchemy

    Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

    We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.

    But we aren’t, and we don’t.

    In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.

  • The New Confession Of An Economic Hitman

    Former economic hit man John Perkins shares new details about the ways he and others cheated countries around the globe out of trillions of dollars. Then he reveals how the deadly EHM cancer he helped create has spread far more widely and deeply than ever in the US and everywhere else—to become the dominant system of business, government, and society today. Finally, he gives an insider view of what we each can do to change it.

  • Finding My Virginity

    Richard Branson’s Losing My Virginity shared the outrageous tale of how he built Virgin from a student magazine into one of the greatest brands in history. No challenge was too daunting, no opportunity too outlandish to pursue. And each new adventure started with five simple words: “Screw it, let’s do it.”

    Now, fifty years after starting his first business, Branson shares the candid details of a lifetime of triumphs and failures and what he really thinks about his unique life and career. Finding My Virginity is an intimate look at his never-ending quest to push boundaries, break rules, and seek new frontiers—even after launching a dozen billion-dollar businesses and hundreds of other companies.

    As he led Virgin into the new millennium, Branson fearlessly expanded the brand into new categories such as mobile, media, fitness, and banking and into every corner of the globe—all while preserving its iconoclastic, scrappy spirit. He even brought Virgin into space with Virgin Galactic, the world’s first commercial spaceline. Finding My Virginity takes us behind the scenes of the incredible brains, heart, and sacrifices that have gone into making private spaceflight an imminent reality—even after the biggest crisis Branson has ever faced.

  • Rework

    Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

    What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

  • How To Turn Down a Billion Dollars

    In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary―if ruthless―CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr.

  • The One Device

    Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to “the one device,” as he called it, a cell phone was merely what you used to make calls on the go.

    How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won’t hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone’s creation.

    This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen’s notorious “suicide factories.” It’s a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.

     

  • The Upstarts

    Ten years ago, the idea of getting into a stranger’s car, or a walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel.

    In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process.

  • Whats The future and why Its Up To Us

    WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O’Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today’s WTF? technologies.

  • The Everything Store

    Amazon.com’s visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now.

  • How to be Successful Without Hurting Men’s Feelings

    Ambitious women are scary. In this fast-paced business world, female leaders need to make sure they’re not perceived as pushy, aggressive, or competent. In How to Be Successful Without Hurting Men’s Feelings, Sarah Cooper, author of the bestselling 100 Tricks to Appear Smart in Meetings, illustrates how women can achieve their dreams, succeed in their careers, and become leaders, without harming the fragile male ego.

    Chapters include, among others, “9 Non-threatening Leadership Strategies for Women,” “Gaslighting for Beginners,” and “How to Be Harassed Without Hurting His Career”. It even includes several pages to doodle on while men finish what they’re saying. Each chapter also features an exercise with a set of “inaction items” designed to challenge women to be less challenging.

  • Burn Out

    Burnout. Many women in America have experienced it. What’s expected of women and what it’s really like to be a woman in today’s world are two very different things—and women exhaust themselves trying to close the gap between them. How can you “love your body” when every magazine cover has ten diet tips for becoming “your best self”?

  • Great by Choice

    Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, even chaos, and others do not?

  • Good to Great

    Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.

  • When You are Near

    After her dad’s demise, Lizzy Brookstone, the star stunt rider of the all-female Brookstone Wild West Extravaganza, loses enthusiasm for performing. What she aches for is an existence with the Brookstone farm foreman, Wesley DeShazer, the man who once made her extremely upset. In the interim, Jason Adler, child of the show’s new money related accomplice, comes to help with the show, and Lizzy before long discovers him competing for her friendship.

  • In Times Gone By

    Subsequent to getting left at the altar, Kenzie Gifford escapes to San Francisco to begin her life once again, decided never to adore again. She’s made new companions and has a great job in the workplace of her cousin’s chocolate processing plant. The main persistent issue for her is Dr. Micah Fisher, who demands to seek after her regardless of her consistent dismissal.

  • In Dreams Forgotten

    Judith Gladstone came to San Francisco after her folks kicked the bucket to locate her last living relative, an auntie she has never met. Rather she has fallen head over heels in affection with Caleb Coulter, her companion’s sibling. Caleb has vowed to enable Judith to discover her auntie, yet she can tell he thinks about her just as a companion and she battles to conceal her emotions.

  • In Places Hidden

    On her approach to San Francisco to discover her sibling, Caleb, who disappeared three months prior, Camriann Coulter meets Judith and Kenzie, who both have their own riddles to comprehend in the blasting West Coast city. The ladies choose to help one another, including staying together and working at Kenzie’s cousin’s chocolate manufacturing plant.

  • Far Side of the Sea

    In spring 1918, Lieutenant Colin Mabry, a British warrior working with MI8 in the wake of enduring wounds on the front, gets a message via bearer pigeon. It is from Jewel Reyer, the lady he once adored and who spared his life- – a lady he accepted to be dead. Venturing out to France to answer her dire summons, he urgently trusts this mission will facilitate his blame and reestablish the mental fortitude he lost on the front line.

  • Subscribed

    In any case, how would you transform clients into endorsers? As the CEO of the world’s biggest membership in the board stage, Tien Tzuo has helped several organizations progress from depending on individual deals to building client-driven, repeating income organizations. His center message in Subscribed is straightforward: Ready or not, energized or unnerved, you have to adjust to the Subscription Economy – or hazard being deserted.

  • Abduction Chronicles

    How can one date acquire mixed recollections one single idea? That was one of the inquiries in Folarin’s brain as he portrays his spine-chilling experience with ruffians.

  • Feel Free

    Since she burst breathtakingly into view with her introduction novel very nearly two decades back, Zadie Smith has set up herself not similarly as one of the world’s overwhelming fiction authors, yet in addition a splendid and solitary writer. She contributes consistently to The New Yorker and the New York Review of Books on a scope of subjects, and each bit of hers is a scholarly occasion in its very own right.

  • The Kane Chronicles: The Throne Of Fire

    Ever since the gods of Ancient Egypt were unleashed in the modern world, Carter Kane and his sister, Sadie, have been in trouble.

  • Do Not Say It’s Not Your Country

    Try not to Say It’s Not Your Country is loaded up with intriguing characters: a South African lady and her kids swarming an iron shack in Blikkiesdorp;

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