The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.

Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell’s “tipping point” or Michael Porter’s “five forces”. It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.

Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

Explore the history, theories, and concepts of psychology through more than 100 groundbreaking ideas with straightforward text, witty illustrations, and vocabulary glossary that demystify an often daunting subject matter. Now in paperback.

Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide.

Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is a definitive and user-friendly guide to all aspects of organizational management. Learn whether it is more e­ffective to lead through influence or control? Is delegation the key to productivity and how do you deal with di­fferent personalities?

Learn about the most important discoveries and theories of this science in The Biology Book.

Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Biology in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Biology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in.

This captivating book will broaden your understanding of Biology, with:

– More than 95 ideas and events key to the development of biology and the life sciences
– Packed with facts, charts, timelines and graphs to help explain core concepts
– A visual approach to big subjects with striking illustrations and graphics throughout
– Easy to follow text makes topics accessible for people at any level of understanding

The Biology Book is a captivating introduction to understanding the living world and explaining how its organisms work and interact – whether microbes, mushrooms, or mammals. Here you’ll discover key areas of the life sciences, including ecology, zoology, and biotechnology, through exciting text and bold graphics.

Learn about elements, molecules and compounds in The Chemistry Book.

Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Chemistry in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Chemistry Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in.

An essential guide to milestone developments in astronomy, telling the story of our ideas about space, time, and the physics of the cosmos—from ancient times to the present day.

Drawing on the latest neuroscience research, this visual guide makes the hidden workings of the human brain simple to understand. How the Brain Works begins with an introduction to the brain’s anatomy, showing you how to tell your motor cortex from your mirror neurons. Moving on to function, it explains how the brain works constantly and unnoticed to regulate heartbeat and breathing, and how it collects information to produce the experiences of sight, sound, smell, taste, and touch. The chapters that follow cover memory and learning, consciousness and personality, and emotions and communication.

From ancient and medieval philosophers such as Confucius and Thomas Aquinas, to revolutionary thought leaders such as Thomas Jefferson and Leon Trotsky, to the voices who have shaped modern politics today — Mao Zedong, Malcolm X, Che Guevara, and more — “The Politics Book” clearly and simply explains more than 100 groundbreaking ideas in the history of political thought.

Our forefathers may have used simple bartering to exchange goods and services, but today we depend on complicated financial instruments for pensions, life assurance, mortgages, and more.
How Money Works explains how these work, as well as how to avoid on-line fraud and where to invest. With information on the latest forms of funding and currencies such as Bitcoin, this comprehensive book will fast track you to financial literacy and getting the most from your hard-won cash.

Turn the pages to understand dark matter, radioactivity and so much more, and find answers to the really big questions including how life began, will the Universe end, and are we really alone?
With hours of enthralling reading, How Science Works is the book you wished you’d had at school and it’s the one you’ll want for your family.

All the way through the book, step-by-step explanations are supported by simple and original graphics that take devices apart and show you how they work. The opening chapter explains principles that underpin lots of devices from basic mechanics to electricity to digital technology. From there on, devices are grouped by application such as the home, transport, and computing – making them easy to find and placing similar devices side by side.
How Technology Works is perfect for anyone who didn’t have a training in STEM subjects at school or is simply curious about how the modern world works.